During the semester I undertook a Copywriting course as a part of my Bachelor of Communication [Advertising] at RMIT. It was an interesting course that taught us to think verbally in order to convey and communicate a creative brief, a little different than design of course but still interconnected on a macro level.

We had an individual copywriting assessment that was to produce a radio advert for pedigree and pet rescue to help with adopting unwanted dogs from a shelter and for this project I was presented the Silver Pixel award.

Another assessment involved was working in a group and it was to write copy for a website, specifically a new local hardware store chain. The task was to research and create a new brand name and tagline for this local new store and find the niche of its services in the ever competitive DIY market. For our group work that we created for this task we were presented a Bronze Pixel award.

I’d like to thank my Copywriting tutor Lynette Clark for her effort teaching us how to think as copywriters this semester, she was a lovely asset to all students.