After several weeks spending a couple of hours every few days running through Google’s Digital Garage online certification for Fundamentals of Digital Marketing, I finally achieved the certification today! It wasn’t very easy and had a few confusing questions now and then, but a great online experience and learning experience to have.
During the second semester in 2019, I undertook a Copywriting course as a part of my Bachelor of Communication [Advertising] at RMIT. It was an interesting course that taught us to think verbally to convey and communicate a creative brief, a little different than the design of course but still interconnected on a macro level.
We had an individual copywriting assessment that was to produce a radio advert for pedigree and pet rescue to help with adopting unwanted dogs from a shelter and for this project I was presented the Silver Pixel award.
Another assessment involved was working in a group and it was to write copy for a website, specifically a new local hardware store chain. The task was to research and create a new brand name and tagline for this local new store and find the niche of its services in the ever-competitive DIY market. For the group work that we created for this task, we were presented with a Bronze Pixel award.
I’d like to thank my Copywriting tutor Lynette Clark for her effort teaching us how to think as copywriters this semester, she was a lovely asset to all students.
Our group named the ‘Artery Ad Agents’ consisting of (Ruby, Ramy, Rey, Connor & Wi Vern) were one of five groups chosen from the Advertising Strategy course to present our creative brief presentations directly to the Australian Red Cross Blood Service [ARCBS].
The task was to develop a creative campaign based on our Creative brief consisting of FIVE (5) creative executions that use advertising (both traditional and digital) and at least one other IMC communication tool.
All creative advertising executions we propose must communicate the same single-minded intended message in the brief and the same branding properties. Each advertising execution should be designed as a stand-alone piece – i.e. so you don’t have to see all executions to understand each ad.
To be chosen and considered worthy enough to present to a live client such as the Australian Red Cross Blood Service was indeed a great feat for us but also a proud moment to be able to provide input to a worthy cause!
On April 19th, 2017, Leader Community News headlines "Orphan Inspires World Charity Humanitarian Hearts" and publishes an article about the story behind Humanitarian Hearts and the Mother Earth Permaculture project founded and developed by Ramy Najmeddine.
Click here to read the original post
Launched in 2001, Ambassador for Peace is the world's largest and most diverse network of peace leaders. They come from all walks of life representing all races, religions, nationalities and cultures.
The VP of the Universal Peace Federation Australia was impressed by the work, vision, dedication and personal accountability Ramy Najmeddine has taken in his work establishing the charity and developing a life-changing self-sustainable project, Mother Earth Eco-Sanctuary for orphans.
So HH founder Ramy Najmeddine was presented with the Ambassador for Peace Award by VP of Universal Peace Federation Mr John Bellavance for his great community work, dedication and efforts serving others.
The award ceremony was held at the Clayton Church of Christ on Saturday 11th March 2017 which saw various local religious community leaders, members of parliament and other local multicultural members of the community come together for a common purpose and goal to achieve peace through doing good works and building bridges and networks in the local and international community.
We are so proud and humbled with this recognition received and we hope it is a beginning to more great things to come.
